International journal of scientific and research publications, volume 4, issue 9, september 2014 1 issn 2250-3153 wwwijsrporg a study on factors influencing consumer buying behavior. Consumer behaviour deals with the study of buying behaviour of consumers let us understand the effect of psychological factors on consumer behaviour: motivation nancy went to a nearby restaurant and ordered pizza for herself. The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field however, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. Social factors affecting consumer buying behaviour: a customer’s buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status each culture contains “sub-cultures”.
A presentation that explains the factors which affect the consumer buying behaviour. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company the three factors that affect consumer behavior are psychological, personal, and social consumer behavior is studied through focus groups, surveys, and tracking sales history. Below you will see figure 1, which adapts the above factors to a health behaviour context, providing a model which also explicitly emphasises, together with cultural factors, other features such as the economic environment as an. Those are the first words we tell ourselves when we set a goal and plan to change our behavior it does not 6 factors that influence our behavior.
There are several personal factors which affect consumer buying behavior many of these factors are demographic but there are psychographic factors as well there are main 4 factors affecting consumer buying behavior. Consumer behavior: how people make buying behavior is all about consumer behavior considers the many reasons why—personal and other factors that affect. Psychological factors that influence consumer buying com/psychological-factors-influence-consumer-buying-behavior-80618 forces affecting. Some of the external factors that influences consumer behavior are as follows: besides the internal factors, external factors also influence consumer behaviour these factors are not individualistic and are external to the individual these factors include culture, subculture, social class.
Evaluating effect of social factors affecting consumer abstract: the present study examined the impact of social factors on consumer behavior in. Personal factors can also affect the consumer behavior some of the important personal factors that influence the buying behavior are: lifestyle. Social factors consumer consumer behavior starts in the degree to which a reference group will affect a purchase decision depends on an individuals.
The consumer behaviour or buyer behaviour is influenced by several factors or forces they are: 1 internal or psychological factors 2 social factors 3 cultural factors 4 economic factors 5. Consumer behaviour is essential in planning and programming the marketing system consumer behaviour refers to the behaviour of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs the term ‘consumer behaviour’ refers to the behaviour of both the personal. Economic factors influencing consumer behavior definition: the economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, ie how much an individual spends on the purchase of goods and services that contribute to the overall sales of the company.
Consumer behavior involves the psychological processes that consumers go through in recognizing a number of factors involve consumer choices changing affect. What factors influence consumer purchases the changing factors in our society r o n a lity , consumer buying factors influencing consumer behaviour. Factors influencing consumer behavior definition: the consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Consumer behaviour is the study of other factors that may affect the purchase decision include the environment and the consumer's prior experience with the.